Refinery29 -
3 Jun 2014 00:30

Photo: Courtesy of Urban Decay. In the annals of makeup history, Urban Decay's Perversion is legendary. What started as a nail polish back in the late '90s begot a wardrobe of blacker-than-black eye definers that have a fanatic following among the liner-obsessed. So, when founder Wende Zomnir was looking to create a new mascara, it's no surprise her mind went to Perversion. "I started thinking, What if I could apply our Perversion 24/7 Eye Pencil to my lashes? Lightbulb!" Definitely. Launching o...
Share this Article